Search results for "Communication tools"
showing 6 items of 6 documents
CONCEPTUAL MODEL IN INTEGRATED MARKETING COMMUNICATION
2018
Integrated marketing communications are developing, with IMC approaches to communication with consumers seeing further enhancements in the scientific literature. However, in order to reach the marketing targets, a variety of IMC tools may be used in combination when implementing marketing activities. Despite each IMC tool in itself being highly distinctive, they all depend on each other in the creation of product consumption value and the enhancement of economic, communicational and social benefits. Purpose of the paper: The goal of the research is to assess the integrated marketing communications used in the marketing strategy of Latvian food retail chains. Methodology/methods: The followi…
Communicative Language Skills Improvement Programme. (CELSIP) Vol.4
2020
[-] The digital revolution of the recent years has led to new ways of learning through combining innovative and traditional methods. In order to engage our students in this new methods, we have designed a project called “Communicative English Language Skills Improvement Program” (CELSIP) so our learners will be able to achieve a higher communicative level in English through a wide range of multimedia resources as, for instance, audio-books, learning apps, educational websites, TV series, films, board games, and music. These multimodal tools are of easy access to students since the vast majority are friendly-user. Our duty through this project was to select the most useful ones for all kind …
Using Slack for computer-mediated communication to support higher education students’ peer interactions during Master’s thesis seminar
2018
Our study contributes to the research on computer-mediated communication in higher education by experimenting a modern communication tool called Slack. In particular, we consider using Slack to support students’ peer interactions during Master’s thesis work. For this purpose, we designed a case study that was executed in a Master’s thesis seminar course. During the course, all out-of-class communication was carried out by using Slack, instead of e-mails or learning management systems. After the course, we used a questionnaire to investigate how the students perceived Slack for asking for assistance, their intention to use Slack, and Slack’s ease of use. Furthermore, the questionnaire asked …
Integrated marketing communication as a business management tool in the context of sustainable development
2018
AbstractThe problem of nowadays is that consumers lack information on food products, their composition and quality, nutritional value, packaging, its impact on the human health and environment, reuse and recycling possibilities, etc. Integrated marketing communications (IMC) as a business management tool may not only draw the consumers’ attention and incite a purchase, but also provide information and serve as a facilitator of consumers’ knowledge and competence on products, their nutritional value, use and utilisation. The goal of the research is to assess the impact of IMC for sustainability upon demand at Latvian food retail chains and the impact of the use of IMC for sustainability upon…
INTEGRATED MARKETING COMMUNICATIONS IN SUSTAINABLE BUSINESS
2018
Business sustainability hinges on authorities’ action, cooperation and willingness to protect nature and natural resources, but they also have to meet the economic needs and cultivate the economic opportunities, whilst also satisfying the social needs and building a fair relationship among the different social groups. One of the ways to develop a sustainable business is integrated marketing communications. When using integrated marketing communications, businesses – notably food producers and retailers – need to focus on the education of consumers, the ecological performance and impact of products on the environment and human health, thus contributing to a sustainable development of Latvia’…
Competition Advocacy: Soft Power in Competitive Policy
2013
Abstract Changing market conditions stimulate modernization of criteria, norms and standards of competition regulation and methods of enforcement. Competition advocacy is a type of activity exercised by antimonopoly authorities to strengthen competitive environment without enforcement measures, through developing active cooperation with other government bodies and increasing the degree of understanding of the benefits of competition by the community.